The world's largest center-hung LED video screen on the planet (Bristol) plus the sister jumbotrons at Charlotte and Texas Motor Speedway also fell under his purview. When challenged to created a stadium road course out of Charlotte Motor Speedway, he helped created the Roval.
He conceptualized the world's only four-lane drag strip at zMax Dragway at Charlotte Motor Speedway and replicated it a decade later at Las Vegas Motor Speedway. A more accurate title might be 'director of fun.'īefore logging over 35,000 miles to visit numerous dirt tracks across the country in preparation for his latest endeavor, Swift was also responsible for overseeing some of the most radical ideas in recent motorsports history. It’s reflected in his title, but also in his resume as senior vice president of operations and development at Speedway Motorsports, Inc.
Steve Swift is in the innovation business.
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